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From Knoxville:
Google Maps
Expedia
MSN Maps & Directions
Travel Interstate 40 East to Interstate 81, then Interstate 81 to Exit 8, Morristown.  At the end of the off-ramp, bear right onto US-25E.  Travel US-25E past Morristown to the Highway 11-W exit to Rogersville.  Exit onto Highway 11-W east, and travel approximately 12 miles to Cherokee Lake.  Turn left onto Marble Hall Road, then left onto Racetrack Road.  Entrance to Cherokee Raceway Park is at the top of the hill on the right.
From Bristol:
Google Maps
Expedia
MSN Maps & Directions
Interstate 81 to Interstate 181, Exit 57 towards Kingsport.  Exit off I-181 onto Highway 11W.  Turn left at the end of the off-ramp.  Travel approximately 25 miles, through Rogersville, over the bridge at Cherokee Lake.  Turn right onto Marble Hall Road, then left onto Racetrack Road.  Entrance to Cherokee Raceway Park is at the top of the hill on the right.
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